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Recent Submissions

  • The Effect of Marketing Mix on Customer Loyalty towards Mobile Service Providers in Yangon 

    Maung Maung (Yangon University of Economics Research Journal, 2016)
    The objective of this study is to analyze the effect of marketing mix factors on customer satisfaction and the relationship between customer satisfaction and customer loyalty. The study scope is limited to focu8ing on ...
  • ZMOT Behavior Internet Users in Yangon 

    Zaw Htut (Yangon University of Economics Research Journal, 2016)
    The term, ZMOT (Zero Moment of Truth) refers to the critical moment online to search for information and evaluation, before making a purchase decision. The objectives of this study are to identify the the ZMOT behavior in ...
  • Relationship between Organizational Justice and Citizenship behavior: The Mediating Effect of Organizational Commitment 

    Tun Aung; Mya Thet Oo (Yangon University of Economics Research Journal, 2016)
    Today, changes in organizational environments call for voluntary behavior from members of an organization. Employees react and elicit different behaviors depending on different external and internal stimuli. Employees ...
  • A Study on Inventory Management of Faith & Love Furniture Manufacturing Firm 

    Myint Myint Kyi; Myat Su Tun Lwin (Yangon University of Economics Research Journal, 2016)
    Predicting exact levels of sales and raw materials. usage needs for production were the most pertinent reasons why organizations maintain inventory management. As such, inventory serves as a buffer against uncertain and ...
  • The Impact of Human Resource Management Practices on Emplyee Performance of Large Manufacturing Firms in Yangon 

    Aye Thanda Soe (Yangon University of Economics Research Journal, 2012)
    This study intends to analyze the current HRM practices of large manufacturing firms in Yangon and to explore the impact of HRM practices on employee performance. The descriptive and exploratory research methods were used ...
  • Consumer Behavior towards Coffee Mix in Yangon 

    Tin Tin Aye (Yangon University of Economics Research Journal, 2011)
    This study focuses on Consumer Behavior towards Coffee Mix in Yangon. The analysis is based on two levels: (a) analyzing the current situation of coffee mix and compute the incidence rate for country level, and (b) examining ...
  • Corporate Governance in Banking Industry: Comparative Studies in the Cases of Japan and Myanmar 

    Aye Thanda Soe (Yangon University of Economics Research Journal, 2009)
    Corporate governance is a major contributing factor of the financial stability of the . Japan and Myanmar banking industries .This study highlights comparison of corporate governance between Japan and Myanmar banking ...
  • Analysis on International Trade of Myanmar(1998-2007) 

    Nu Nu Lwin (Yangon University of Economics Research Journal, 2010)
    Since its participation in AFTA, Myanmar's trade volumes have grown rapidly while its trade patterns and directions have significantly changed. This study attempted to analyze the trade patterns of Myanmar based on the ...
  • Analysis on Internatinal Trade of Myanmar (1998 - 2007) 

    Nu Nu Lwin (Universities Research Journal, 2010)
    Since its participation in AFTA, Myanmar’s trade volumes have being grown rapidly while its trade patterns and directions have significantly changed. Recognizing the importance of international trade in Myanmar economies, ...
  • A Study on the Impact of AFTA on Myanmar 

    Nu Nu Lwin (Myanmar Academy of Arts and Science, 2008)
    The economic rationale for Myanmar joining AFTA is to enjoy greater trade and investment links within the region, hence increased attractiveness to foreign firms from outside the region and more secure access to the larger ...