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Determinants of Firm performance in Myanmar
- There have been several studies investigating the determinants of SMEs performance utilizing three key organizational orientations: market orientation (MO), entrepreneurial orientation (EO) and learning orientation (LO), as well as innovativeness. Since there are no previous studies that have analyzed general SMEs in developing countries within a comprehensive framework, this study attempted to fill the gap in understanding the effect of organizational orientations and innovativeness on firm performance. The measures were drawn from previous literatures. In this study, eight hypotheses showing the direct relations among variables were developed. The sample size is •170 SMEs from the north Yangon industrial, zone. Consistent with the findings reported in the existing literature, all the hypotheses were validated, except the hypothesis which states that learning orientation positively influence innovativeness. The results indicated that entrepreneurial orientation and market orientation positively influence learning orientation, innovativeness and firm performance. Again, innovativeness also positively influences firm performance.
Mon Mon Oo
- Myanmar Academy of Arts and Science (MAAS),