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MERCHANT PERCEPTION ON ADOPTION OF CASHLESS PAYMENT SYSTEM IN SAWBWARGYIGONE WHOLESALE MARKET
- The objectives of the study are to identify cashless services system in Myanmar and to analyze the merchant’s perception on cashless payment system in Sawbwargyigone wholesale market. The descriptive method is used to analyze. Both of primary and secondary data were used for the study. Primary data were collected by the questionnaire survey. The random sample included (140) merchants in Sawbwargyigone wholesale market. The study analyzed merchant perception on cashless payment system by using the Technology Acceptance Model (TAM). The factors included in the model which are ease of use, accessibility, cost, security and external variable to identify merchant perception on cashless payment. Almost merchants are using cashless payment daily. Among those factors ease of use for cashless payment get the highest score followed by external variable, accessibility, security and cost. Cost is the weakest part since it gets the lowest result in the findings. Therefore, the study suggests that banks and services providers should review on their pricing of cashless payment services and educate the public the benefits of cashless services at the same time.
Zin Myo Naing (MBF - 89)
- Yangon University of Economics