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FACTORS INFLUENCING STRATEGY IMPLEMENTATION OF MYANMAR ORIENTAL BANK
- This study aims to identify the current use of the strategy at MOB and explore the influencing factors on implementing the strategy. To do this, primary data is used in this study and the period of the study is used from 2014 to 2018. Structured questionnaires are used for exploring strategies used in MOB, implementing them and effect of implementation MOB. In the process of sampling 90 managerial level employees were randomly selected from total of 133 employees from 15 branches of MOB in Yangon and it covers 60% of the total population. Personal interview method is applied to collect primary data from sampled respondents. The chosen respondents who have been working in MOB bank were requested to complete the questionnaires. Secondary data are collected from five-year annual reports of Myanmar Oriental Bank. It found that cost leadership strategy is applied in MOB. As regards of influencing factors on strategy implementation, it shows that two influencing factors are significant relation on strategy implementation. When the implementation of cost leadership strategy in MOB, influencing the proper leadership style and resource allocation. But competence affect is not very importance for implementing the strategy of MOB. As a result, leadership style and resource allocation are key determinants of strategy implementation used by MOB bank. Therefore, it is recommended that the MOB bank should use good leadership style and resource allocation to meet implement to strategy. But staff competence is important for service business like banks for satisfying customers. Therefore, the MOB should train staff to be more customer-friendly and competence for satisfying customers.
Zin Zin Wint Phyu Oo (MBF - 90)
- Yangon University of Economics